KCE Story

The KCE Bed Story
Kind Cuddle Embrace Bed

How the Innovative Redesign of the Adjustable Bed Base for Side Sleep Came to Be!

The idea for the KCE Bed came to me when visiting my son, Gavin, out-of-state one weekend. 
At the time Gavin lived in a minimalist-style studio apartment with the sofa being the guest sleeping space.  As I usually found myself sleeping on the sofa at home, rather than stay at a hotel, I slept on Gavin’s.  His sofa was deep-seated with overstuffed removable pillows – and it was incredibly comfortable.

Awakening the next morning, after having slept so comfortably, the idea came to me and I said, “This needs to be a bed!

Gavin and I started discussing why so many people we know, including ourselves, prefer to sleep on a sofa.  We recognized the design actually creates an “embracing” effect while you sleep providing back support, body alignment, and comfort that encourages uninterrupted sleep.  

We researched side sleeping and found several scientific studies that demonstrate side sleeping is our anatomy’s natural sleep position.  We also discovered there are many wellness benefits to side sleeping and to feeling embraced during sleep.  

Upon returning home, I went on a search for a side sleep adjustable bed base.  The available adjustable beds all raised at the head and foot.  This type of design has you sleeping on your back and does not provide the side sleep embrace sensation.  

I thought “Think of how many people would benefit from this new bed design“.  And so, the KCE Bed story began.  

There are several amazing and wonderful people who contributed to bringing You the KCE Bed.  

Jose who recognized the potential of the invention and agreed to build it in his family owned & operated manufacturing plant established by his grandfather in 1902. 

Justin who understood the value of the invention and worked expeditiously to secure the patent. 

Gavin who graciously took on the role of operations for the company; moved across the country, worked tirelessly and built the comprehensive internet marketing presence; developed our business plan; and identified the appropriate composition of memory foam or latex mattress to function correctly with the bed base. 

Mindy, Patience and Shantell who provided marketing assistance and inspiration throughout the process reminding us of the many people who will benefit from the KCE Bed. 

Dr. Victoria J Vislosky, DC who understood the wellness benefits of the design and provided us an endorsement letter. 

Promote wellness naturally sleeping on Your KCE Bed and experience the wonder of a comforting and comfortable sleep!

The history and timeline of the adjustable bed:


1874 The Andrew Wuest and Son’s, Cincinnati Ohio bed company, medical moveable bed frame made its debut. The 1800s version elevated the head.

1909 Dr. Gatch creates Gatch Bed. The purpose was to prevent patients from the risk of infection, no longer in the single position of lying flat during recovery. The Gatch Bed split into three separate sections, each section able to be positioned as needed according to the patient’s specific needs.

1900s George Ryerson Fowler saw the need to allow for the bed to adjust to moving even more, up to a 90-degree angle, to what is now known as Fowler’s position. This position permits the head of the bed to be raised up to a 90-degree right angle to allow for easier patient feeding, breathing, and grooming, along with better drainage after certain procedures.

1974 as TV and reading in bed rose in popularity the adjustable bed was introduced to the residential consumer. The design promoted back sleeping, doing little to ease a myriad of health problems known to negatively impact sleep.

2017 The innovative redesign of the adjustable bed base for side sleep, branded KCE Bed, Kind Cuddle Embrace Bed, was invented. This redesign of the adjustable bed was designed for the natural wellness benefits we experience during side sleep. Inventors, Mary Ann Schell and Gavin Wilson, Kind and Ethical Inc., Tampa, FL USA. 

KCE Bed, Kind Cuddle Embrace Bed, by Kind and Ethical Inc. is a family owned & operated small business in the State of Florida.  241 Shirley Drive, Largo, FL 33770.  Our products are not mass-produced.  Quantities are limited.  We are currently selling from our home office location by appointment.  

KCE Bed Team:     Mary Ann Schell, Founder  and  Gavin Wilson, Operations